Harley's Lifeline

Marketing & Advertising
1

An interesting video I came across recently I think some here would appreciate.

Harley Davidson, an iconic American company, may be nearing its end. The video starts off with Harley’s creative financial reporting to hide what is really happening on the sales floors across America. How certain marketing decisions made decades ago set in motion Harley Davidson’s demise in recent years. Basically, doubling down on a diminishing market segment, when other companies opened up to more demographics. Who will save the premiere American motorcycle brand? A new young, energetic CEO? Or a foreign maker?

2

Really makes you think, what other big made in America brands like Harley Davidson are going under like this! woah!

1 Like
3

While it appeared that Harley Davidson sold motorcycles they really sold a lifestyle. HD is faced with 2 main problems. One they must re-invent the brand and shift to a younger demo. The second challenge is more complex. As they re-invent themselves they are faced with alienating their current customer base and being classified as sell outs. Complex stuff.